Certified Home Marketing Specialist (CHMS)

  The Certified Home Marketing Specialist Designation

Flip through the TV channels and you’re bound to come across a whole slew of shows dedicated to the same concept: real estate staging. These programs always feature worried homeowners, a team of staging experts and a house that goes from an unsold mess to one hot property, often with offers on its very next showing.

But it’s not just entertainment — Staging is that important.

In a seller’s market, staging can sell a house on the first day it’s listed. In a buyer’s market, it can sell a house in a matter of days — not months. Staging is an absolute must, for every house, in every price range, in every market.

Find out how to successfully manage the staging of a house and even learn the secrets of “upstaging” by participating in Martha Webb’s Certified Home Marketing Specialist course. Not only will you build new skills to optimize price and minimize market time, you may also earn continuing education credit.

The Certified Home Marketing Specialist course is approved for both continuing education credits in many states as well as 1 CRS credit as “Positioning Properties to Compete in the Market.” Plus, you’ll receive over $100 in marketing tools and products, including materials created exclusively for CHMS graduates.

The ability to successfully manage staging has become an integral part of every successful real estate professional’s business plan. Consumers expect it. Markets demand it. Now is the time to develop the knowledge and skills you need to put staging to work for you.

Topics covered:

• Staging techniques and strategic marketing dialog
• Consultative recommendations
• Psychology of color and buyer appeal
• Steps of the staging process
• Market Analysis PriceGraph – a graphic CMA
• Selling “house” & “home” – advertising and photo tips that sell

Upstage the Competition

Introduced in 2002, Martha Webb’s Certified Home Marketing Specialist course has revolutionized the way real estate agents all across the country are doing business.

Developed to give you the skills you need to manage the process and position properties, the Certified Home Marketing Specialist course blends instructive material together with audience participation to provide an experience that is both educational and fun.

One of the most important features of the Certified Home Marketing Specialist course is its emphasis on communication. In addition to learning how to incorporate staging from the outset of any client relationship, you’ll also discover new ways to approach client communication. Conversations that may have been uncomfortable in the past will become easier and more productive with the skills you learn during the Certified Home Marketing Specialist course.

You will also learn how to incorporate consumer education into your sales cycle, which will improve client relationships, save time and maximize profits. And, of course, you may be eligible to receive continuing education credit for your participation in Martha Webb’s Certified Home Marketing Specialist course, including 1 CRS elective credit as “Positioning Properties to Compete in the Market.”

Staging has become a vital component of any successful real estate transaction. Don’t let a lack of knowledge hold you back! Enroll in Martha Webb’s Certified Home Marketing Specialist course today.